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Archive for the ‘ecommerce’ Category

10 Things You Need to Check Before Giving Away Your Credit Card Details

Sunday, September 28th, 2008

More people are shopping online today than ever before, and people in general are more relaxed about Internet security issues and online credit card payments. Making online purchases has become so common today that many people are not vigilant enough about protecting themselves and their money. There are a number of simple things that you can do before making that online credit card purchase that will make your financial life safer and more worry free. I will go over 10 easy things that you can check before giving away your credit card details; simple information that can really keep you out of trouble.

Buying things online is not necessarily a dangerous activity, in fact it is probably the safest way to shop if it is done right, as no people are involved in the transaction.

1. The first thing to check before giving away your important card details is that the site you are purchasing from has an address that starts with ‘https://’, the ’s’ is the all important letter as it stands for secure and means exactly that.

2. The second thing to look for is a yellow lock in the bottom right hand corner of your browser window, meaning that the site is being encrypted or scrambled.

3. Another more general tip is to check out the reputation of the vendor you want to use; is there any negative feedback about them online?

4. The fourth tip is to find some independent reviews of the company by searching authority review sites or reputable forums. Word of mouth travels fast if a business is truly dodgy.

5. Another important thing to do is to check that the company you wish to purchase from is actually who they say they are; there have been some recent cases of fake emails circulating and directing people to fake shopping sites of a well known online business. Check that the URL address is the same address that you normally use and that the company logos and designs are not replicas.

There are many things that you can do as an online shopper to enhance the security of your transactions.

6. Make sure that you are running an up to date version of some well respected anti virus software, this will stop viruses and worms from installing themselves and tracking your key strokes. This is especially important as credit card data can be stolen in this way.

7. Check that an appropriate firewall is also installed to make it much harder for malicious software to get on to your hard drive.

8. You can be even more careful by running your computer through a startup monitor prior to a purchase to make sure that you have no such software trying to register itself as a start up program in your machine. The final two checks have more to do with common sense than security, but are still important.

9&10. Before giving away your credit card make sure that the company offers a guarantee on the goods and that they ship them to your area, as it is no use having bought a product that you can’t even get a hold of.

E-Commerce – A beginner’s guide

Wednesday, August 27th, 2008

E-commerce is generally recognised as the fastest growing method of shopping at the present time. What defines this term and what is essential knowledge if you are considering selling in this way?
E-commerce is the widely used abbreviation for ‘electronic commerce’ which is quickly being forgotten though ultimately describes this transaction method whilst other new terms such as e-business continue to spring up. The high street retailers are massively increasing their online presence at the same time new ‘pure’ e-commerce businesses are emerging and securing market share in their given niche.
The boom in internet retailing shows no sign of slowing; the recent iPhone launch demonstrated the massive potential and opportunity for well placed online stores to capitalise on successful internet retailing and marketing.
So you have done your market research and you know that there are potential customers; you have access to the products you wish to sell, what next?
It essential that the businesses infrastructure as with all business is sound; with E-commerce it is more important that IT systems are reliable and efficient than with other traditional trading methods. Before you will be able to trade online it is essential that you have the following in place:

· Computer system
· Internet connection
· Web site
· Good knowledge of IT or back up support

With E-Commerce your website is your shop and as such there are many factors that must be considered when your shop is being constructed and designed to make it attractive to your customers to achieve a good level of sales and success. Your website must have:

·  An easily navigated online catalogue of your products and/or services
·  Good user friendly shopping cart system
·  Secure payment and collection system

Website navigation

You may have the best and largest range of products, the cheapest prices though without your customers being able to easily find them within your website your benefits will not be gained. A well structured website with good search facilities and an ordered menu system will pay dividends in the long term future expansion of your online venture.

Shopping cart system

A shopping cart system allows your customer to continually update their potential purchases prior to making payment. There are many solutions on the market, from individually designed systems to third party software which can be integrated into your website. If third party solutions are used it is likely that your customer will briefly leave your website to ‘checkout’ and make payment on a secure payment page.

Secure payment and collection system

This allows payment from your customer and for your business to receive the funds. These systems are commonly integrated; payments being directly processed and paid into your chosen bank account.

Both the shopping cart and secure payment/collection systems will incur costs to the business. If tailored individual software is purchased, one can expect large set up costs with minimal ongoing monthly costs thereafter. Third party software, some of which has become household names is more commonly found within the E-commerce market place. This option offers substantially reduced set up fees and monthly payments often based upon a percentage of sales and a standard fixed rate fee.

Once you have the above mentioned points in place you are ready to trade and turn some of your attention to the promotion of your new E-commerce business.

This article was written by Paul of Home Information Packs