What to Write

How do I know what to write about? How do I fill the pages of my website with the useful and unique content that will keep my visitors coming back for more? If you are selling products, then this might seem a moot topic to you, but pay attention, this affects all who wish to retain loyal customers as well as bring new visitors from the search engines.

Textual Content

Textual content is the written word. Textual content is one of the most important aspects of website marketing. Textual content is like bait on a fishhook. You wouldn’t throw an un-baited hook into the water and expect to catch anything. You might get lucky and pull in some debris, but you likely won’t be catching that trophy fish. The same is true for website content. It is very difficult to market a website that has little or no textual content.

Finding out what textual content is important for your site is as simple as asking your visitors. Find out what it is they were looking for when they found your site. To accomplish this, look at your long tail.

Most websites have a relatively long list of keywords and phrases visitors use to find their site. Sometimes this “long tail” contains enough information to keep a webmaster creating content on a full time basis. Some webmasters create entire pages based on a single keyword they found in their long tail. Find out what search terms are used to find a particular page, and incorporate those terms into that page. If the search term is too broad to incorporate into that page, and needs its own page, then create a new page, and provide a link to it from the original page.

Where to use this information

The obvious choice is to use your long tail keywords in the paragraphs on your page.. However, you should also include, keywords in heading tags, the title of your page, links to other similar pages, incoming links (links pointing at this page), in img alt attributes, inside of image headers in the URL of the page (separate by hyphens(-) instead of spaces), in lists, etc…..

By creating new textual content based on what your visitors are searching for, you are effectively giving your visitors what they want, which is fresh, unique information.